Jaclyn Hill Launches A Cosmetics Brand That's Luxe, Feels Expensive Yet Is Affordable

Jaclyn Hill, beauty youtuber and online personality, just revealed her very own makeup brand, Jaclyn Hill Cosmetics.  The new brand is about luxury products that feel expensive but at an affordable price tag. Products are cruelty free, made in the U.S.A. and after five years, it's finally here! This entire week Jaclyn has been teasing us with blinged out images with the signature Jaclyn touch that's oh-so extra and we're livin' for it!

jaclynhillcosmetics / instagram.com / jaclynhillcosmetics / instagram.com

The response? Followers on Instagram our noting that the packaging is definitely giving off some strong Fenty vibes with the hexagon packaging but Jaclyn mentioned in the reveal video that she came up with the design nearly six years ago, so call it a concidence? Nonetheless, who wouldn't want this luxe item sparkling on their vanity!

jaclynhillcosmetics / instagram.com / jaclynhillcosmetics / instagram.com

The campaign shoot features a glowy Jaclyn swinging from a chain sitting on top of a massive diamond and we weren't the only ones who thought of Miley's iconic "Wrecking Ball" music video. Okay, so there's some references but all in all, we love everything we're seeing so far!

jaclynhillcosmetics / instagram.com

So what's included in the initial launch? A nude lipstick collection, available in 20 shades with everything from pinks to peach and browns to taupes  because in her words, "everyone needs a nude" and we couldn't agree more! You literally need a nude for every mood and nudes, are not created equal so we totally appreciate that she's taking note and launching so many nude shades so we have our options.

jaclynhill1 /youtube.com / jaclynhill1 /youtube.com/ jaclynhill1 /youtube.com/ jaclynhill1 /youtube.com

"Everyone's gonna have different needs and one person who's gonna say 'this is the best lipstick in the world' - the person who's sitting next to them is gonna say, 'no, it's not' and they're gonna have a totally different need, so I wanted to create a line that has every undertone you can think of for every skin tone you can think of.

jaclynhill1 /youtube.com

Our fave moment is definitely when Jaclyn is about to open the huge PR box and you can see her emotions run wild as she opens it for the big reveal. Her in this moment, is every single one of us, when something unreal is finally happening IRL (in real life). We will forever love her for her candidness, uh, it's so relatable!

"When I think of makeup, I think of lipstick... the necessary component... I wanted to start off with basics and build from there" she stated in her Youtube video reveal.

jaclynhill1 /youtube.com

The So Rich lipstick collection is enriched with murumuru butter, shea butter,  mango butter and sunflower seed oil. Now we know what that tagline, "So Rich. So Buttery. So Good" on the brand's official Instagram is really about!

jaclynhill1 /youtube.com / jaclynhill1 /youtube.com

We can expect these lipsticks to to be ultra creamy with an easy glide-on-formula. It also contains collagen which is known to blur out lines for a more fuller and youthful looking pout. The fragrance is a custom blend that smells similar to "vanilla butter cake" but she noted not too sweet, either.

jaclynhill1 /youtube.com

If you're looking to purchase multiple shades, trios will be available. So, three lipsticks available in a box all within the same shade range that all compliment each other that can be layered or worn alone. This is a great option if you're stuck choosing between a few shades and are a bit indecisive and it's also a great deal, because on their own, they're $18 each but when purchased in the trio box for $49, you're actually getting each lipstick for just $16.33!

jaclynhill1 /youtube.com

Finally, if you're a huge Jaclyn fan and are obsessed with all the shades in the collection, you can purchase the entire set which is a $360 value for $295 - that's all 20 shades!

She's also promising that there's a lot of exciting things coming for the brand and that lipsticks are just the beginning....

The launch is just days away on May 30th - will you be picking up a nude lipstick from this collection?

WATCH THE BRAND REVEAL VIDEO, BELOW:

SHOP IT HERE: 

Jaclyn Hill Cosmetics -  Launches May 30th!

Individual Lipsticks (20 shades available) - $18

Trio Bundle of 3 Lipsticks (4 bundles 
available) - $49


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