We're Obsessed With This New IT Color

We're obsessed with the hottest new IT color that's O-M-G so perfect for summertime!


Move over peachy orange (okay, not really) but yellow is the next best thing and what's even better?  Peachy corals and bright yellow are the perfect pair and look stunning when combined together!

Cut Crease


This combo is total lemonade vibes and now there's even palettes and collections being created in the beauty industry after this sought out color cocktail  - the lemonade hype is real.

At first thought you may think, yellow?!! Most of us have never even touched this shade yet alone own it in our plethora of eyeshadow collections, right?!  Yellow is perfect for all the right reasons - when you think of summer, you think of the sun

Stars Shine For You

Yellow is bright and cheery and all about good vibes and if you're wearing it in the summer, it looks amazing on tanned complexions. It adds the perfect pop of color and adds a punch to any look.  It's such a stand alone shade that works great on it's own that you don't need too many other shades or products to make it work either.


Pair yellow shadow with bronzer and  highlight overload and you've got the quintessential glam - golden hour glow look. We're even seeing a lot more of yellow gold highlighter too, thanks to the iconic Killawatt Highlighter in Trophy Wife by Fenty Beauty.

Fenty Beauty

Are you a fan of this buttery metallic gold shade?


Thanks to RiRi we're seeing a whole new trend of intense, glowing yellow highlighter with otherworldly vibes!

Fenty Glow

Gold Member


Yellow eyeliner is also now a thing and we absolutely love it!


It's such a fun change from everyday brown or black liner and it's bright, colorful and totally works. Wear a matte yellow liner over shimmery or textured shadow for clean, graphic lines.

All Over Yellow

Pair yellow liner with burnt orange and terracotta hues for grunge vibes.


Pop neon yellow liner over peach and orange shadow for a bright eyed summery look! This has tropical summer vacay written all over it.

Shook by Zulu

Pair yellow liner with rich earthy shades in brown, terracotta, copper and bronze for an unexpected element.

Yellow Liner

Add yellow liner over a dark shadow such as black for an electric pop of color. The dark base gives an almost neon effect and really makes the yellow stand out even more. 

Smokey Yellow


Tsuj up your neutral color palette with a pop of color.


Yellow looks unexpectedly great with browns and gives us major sunflower vibes.

Brown & Yellow

Take your metallic gilded smokey halo to next level with yellow embellished liner and colored mascara.  This look is so avant garde and has total runway vibes.

Smokey Halo X Yellow Pop

If you're not a fan of all over yellow just add a subtle accent in yellow for a fun look. There's many different ways to add an accent shade

You can add the yellow shade to your lids surrounded by any other color of your choice for a colorful look. Or add yellow as a transition shade in the crease with any lid color and you'll get a peek-a-boo effect. Play around with different textures and colors - neon yellow really packs a punch and is perfect for summer nights. You can see how they all give total different vibes.

Adding even the tiniest amount of pigmented yellow to your look really adds a nice bright pop.



Yellow X Wine Lips

Wearing all over yellow eyeshadow is probably the most easiest way of rocking this fun shade. It's easy, effortless and as mentioned above, it doesn't require too much to make it stand out. From bright yellow to soft pastels, you'll be beaming bright rays of sunshine with this look!

With an all over yellow, combine peach and coral  hues to soften the look. Make sure your complexion has a radiant finish to complete this summery glowy look.


If you go with an all over yellow eyeshadow look, you can really embellish the look to suit your style - graphic liner, glitter accents, abstract art and glitter tears are a few looks you can create!

For an evening look, go with a neon color palette and combine with soft taupes, greys and browns for a soft smokey look. Keep everything else neutral so the focus is all on the eyes.

Pineapple Dream

Neon Glow


As much as we love yellow all on its own, sometimes you just need some extra drama.  Create a cut crease in a complimentary shade and finish with lashes and winged liner for that glam factor. Embellish with florals and painted designs for a fun look.


Dramatize a yellow lid with smoldering black in a cut crease style for killer bee vibes. 


Think you can't rock a yellow color palette as we transition into fall next month? You totally can! Take a monochrome yellow eye look and add bold sweeps of black graphic liner for batman (or batgirl) vibes, so dope, right?! 


As we pull out the vibrant berry tones in burgundy, cranberry and violet  this fall, don't forget that yellow look amazing next to these shades! In fact, mustard yellow is perfect for the fall season and would work great with smokey taupes as well. There's so many ways to rock this fun shade all throughout summer as well as into the fall season.

Be prepared for a whole lotta this as you shine bright like a diamond.


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