Ulta is serving what beauty consumers want! From internet based brands like ColourPop, Morphe and Dose of Colors, the latest Indie brand to join the retailer is Juvia's Place!

juviasplace / instagram.com

Juvia's Place announced it's online venture with ulta.com in July and what's even more exciting is that their products are now sold in about 500 Ulta locations nationwide! The brand expressed their gratitude on Instagram stating, "when we think about our beginnings we’re overwhelmed with emotions." Nigerian born Chichi Eburu launched the Indie brand about 4 years ago with "humble beginnings" and "with only $2000" she told Lisa a la mode. After the launch of the Nubian palette the brand skyrocketed to fame and she explains "the growth has been rapid" since.

Influencers and beauty gurus love the brand for their intensely pigmented formulas and color payoff and of course the affordable price tag. Products range from $8- $25 which is insane! NikkiTutorials calls The Magic Palette the "world's most pigmented eyeshadow palette."

Now you can go swatch crazy in feel good colors and shop the new and highly anticipated Afrique Eyeshadow Palette at your local Ulta!

SHOP THE ENTIRE BRAND: 

Juvia's Place at Ulta.com

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