The New Tarte Face Tape Foundation Has An Inclusive Range With 50 Shades And 5 Undertones

tartecosmetics /

After the fail of Tarte's Shape Tape foundation which released last year, they're back again after listening to what their consumers had to say. The all new Face Tape foundation is inspired by the iconic Shape Tape concealer.


The formula is a natural matte finish with a long wearing full coverage formula. It is infused with snow mushroom extract, apple fruit extract and hyaluronic acid to hydrate and brighten the appearance.

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You asked, we listened. Introducing face tape foundation: Inspired ...

A post shared by Tarte Cosmetics (@tartecosmetics) on Feb 5, 2019 at 8:58am PST

One of the major fails last time was inclusivity, so this time around they've included an inclusive shade range with fifty shades and five undertones. This is a complete revamp with new shades and undertones and new packaging.

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With 50 shades across 5 undertones, we’re making it easy for you to...

A post shared by Tarte Cosmetics (@tartecosmetics) on Feb 5, 2019 at 9:18am PST

This one comes with a pump dispenser opposed to the previous version which was a wand. Pumps are always desirable of course as they're more hygienic and less messy.


If you already own and love the Shape Tape concealer, the Face Tape foundation is made to pair with the concealer which will also make it easy for you to find your correct foundation shade.

One thing to take note of is the new shade numbering system which stands for undertones:

N = neutral
S = sand/yellow
H = honey/peach
B = beige/pink
G = golden/olive

This is actually quite impressive as most brands tend to do just three undertones, cool, medium and golden. Tarte definitely deserves credit for actually listening to the consumers and serving undertones which will allow for a more diverse consumer range.

The power of social media is getting brands to listen to their consumers and give them what they really want.

Will you be trying the new Shape Tape Foundation?


Tarte Face Tape Foundation for $39  Available in 50 shades.

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