The $5 NEW Concealer That's Shaking The Beauty Industry | Tarte Shape Tape Dupe

The beauty sphere is raving over the newest concealer on the block! This full coverage formula dries to a matte finish and comes with an oversized doe foot applicator that helps blend the product in one-go for easy application. 

elf Cosmetics

And wait for it, it's an affordable $5 and is already being compared to the bestselling, cult-fave, Shape Tape from Tarte! This is not the first time that a concealer is being compared to the overhyped concealer but none have even come close to this affordable price tag!

elf Cosmetics

The concealer is available in 18 shades. Grab a few shades so you can conceal, highlight and contour with a budgeproof, matte formula that stays put that needs little-to-no powder to set.

Here's what some of the biggest youtubers and influences are saying about the new 16 HR Camo Concealer from e.l.f. Cosmetics.

GlamLifeGuru /

"The concealer stayed so nice, I love how I was able to contour" Tati said in her recent upload. She raves how her skin looked like a porcelain doll because "it does kinda vanish your pores so it’s like really legit." She continues, "5 bucks, long wear, powder finish, doesn't exaggerate lines, loved using it underneath my foundation." 

She did say it slightly aggravated her skin and if you're acne prone, you might not want to use this to spot-conceal on the face as she did.

Melissa Alatorre /

Pro Makeup Artist and Beauty Influencer, Melissa Alatorre, says this concealer is definitely comparable to a lot of the popular ones on the market right now. She says, "a five dollar concealer that is very, very comparable to a lot of high-end concealers out there right now because the trend right now is more of that matte finish and I think that this concealer is a dupe for a lot of those matte concealers out there right now at like triple, quadruple the price point." That's definitely noteworthy because why pay more when you can get similar formulations for less?

One thing she did mention is that the formula does oxidize a bit so you do want to keep that in mind when selecting a shade. 
"It does oxidize a smidge because it's so pigmented and they're providing swatches on their website of the concealer wet and also dry so you can see how much it does oxidize to ensure you get the best match" Melissa stated.

 elfcosmetics /

We love that she also breaks down all the ways you can wear this gem from a spot concealer to highlighting and contouring and get this, an eyeshadow primer"Even if you don't want to use it as a concealer, purchase one of these to use as an eyeshadow primer because it is incredible as an eyeshadow primer" Melissa said. She noted that she used this on her lids and her eye makeup stayed put all day long. Wow, we love a good, multi-tasking beauty product! She also mentioned that "you don't have to use as much powder because of the matte finish which is great especially for under eyes." Now, this is something to look forward to, one less step with less cakiness? Sold!

lilpumpkinpie05 / 

Jackie Aina, Youtuber and Beauty Influencer used the elf concealer to color correct, highlight and contour in a recent upload. Here's what she said immediately after applying the concealer, "I had to like re-wet my sponge because it definitely dried down pretty significantly and you may need to kind of do a press and roll…. But that's just my technique, I like to let my concealer sit for a bit." Later, she added, "it blends so much better when you do it immediately after before it dries like so much better, wow!" So the formula is fast drying, which means you want to work in small sections and work fast.

Jackie also said she's "getting those Beauty Bakerie Concealer vibes where it was like super quick drying and like if you don't work quickly and like prep your skin with the oil and like everything else it's just gonna be really hard but sometimes concealers do have a learning curve, so you know, it happens." Sounds like prep and hydration are key when using this concealer.

On her overall thoughts, Jackie said, "The coverage is actually pretty decent, it is a little bit too matte for my liking - is this the kind of concealer I would wear? No. If it was like available to me, like let's say I was on a shoot and that was like the only thing that they have - would I make it work? Absolutely. But what I look for in a concealer I think it’s definitely a little bit more hydration and radiance - this concealer doesn’t really have a lot of that bounce that I need." So if you're a fan of creamier formulas with more hydration then, this might not be for you, but she added, "she help up really good" after a 7 hour or so wear test. She goes on to say, "my skin doesn't feel super tight or dry, This actually, actually surprised me. You guys, I would recommend this concealer, absolutely."

We love that e.l.f. Cosmetics low-key is stepping up their game and has been serving us some pretty legit products as of late - from jelly highlighters to skincare with the beauty shield mask and booster drops, we're excited to see what they do next!


E.L.F. Cosmetics 16HR Camo Concealer for $5. Available in 18 shades.

Also available at Target and Ulta

Stay up to date with the newest launches, our fave deals, sales and promos here.

View more posts from Glam Express here.

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