KAYALI Fragrance - Huda Beauty's First Ever Sub-Brand & The Story Behind It

hudabeauty / instagram.com

If you're a perfume connoisseur, then get ready for a whole new experience! Huda Beauty just launched their first ever sub-brand, KAYALI, which literally means "my imagination" in Arabic. Kayali fragrance introduces the concept of layering perfumes which is extremely popular in the Middle East.


Mona Kattan explains in their Perfume Walkthrough video, "Traditionally when you go to eat at someone's house, they'll come to you and they'll bring a tray of their family’s perfumes and you'll mix them up to create your own mix and that's been a part of our DNA forever." 

hudabeauty / instagram.com

If you've been tuning into Huda Boss on Facebook Watch, then you've already seen some behind the scenes of the making that went into this fragrance line and how Mona Kattan really pushed to make it happen - she even picked a few roses in France!

monakattan / instagram.com

Mona Kattan explains in the Master The Art of Fragrance video why the art of layering perfumes is so special, "When you start to layer, you create your own perfume" that becomes your custom, signature scent. The sisters even joke about when other ask what perfume are you wearing, they'll say grab a pen and paper since there's so many layers of different scents.

She continues, "I love that with fragrance, you kind of put a bookmark into your life and the first time you smell that fragrance like you’re gonna remember that every time you smell it again."

The Kayali fragrance collection includes four alluring scents -  Elixir, Vanilla, Musk and Citrus that are made to be layered and work with each other. All of the four scents are eau de parfum labeled as niche fragrance which is the highest quality fragrance in the market.

kayali / instagram.com

Master perfumer, Harry Fremont, created the musk for Kayali and is the man behind iconic fragrances such as Calvin Klein CK One and award-winning Kenneth Cole Black, Vera Wang and Juicy Couture - just to name a few.


"Emanating power and confidence, MUSK | 12 begins with magnificent notes of Lotus Flower, Freesia and Sheer Jasmine. Laced with exquisite Musk, the scent shines a light on one of the world’s most mysterious ingredients. A voluptuous blend of Vanilla and creamy Sandalwood gives this distinguished fragrance an enchanting and tempered soul."

kayali / instagram.com

The elixir is the staple of the collection that was made to layer and work well with the other fragrances in this collection and is a sweet, floral fruity scent. Key notes include, Red Apple, Rose de Mai Absolute, Jasmine Sambac Absolute, Patchouli and Vanilla.


"ELIXIR | 11 is our ultra-addictive signature scent that we created to be layered. It opens with sweet notes of Red Apple and Rose Petal Essence, before revealing a floral heart of Rose Centifolia and uplifting touches of Jasmine Sambac from India. Adding depth to the romantic fragrance, warm woody notes of Indonesian Patchouli and velvety Amber are enveloped by accents of Vanilla, leaving behind a long-lasting trail. It is intoxicating! We love this by itself, but it also layers beautifully with VANILLA | 28 and MUSK | 12.

"It is the pillar of the entire line of Kayali" says Huda Kattan.

kayali / instagram.com

The vanilla scent is rich and decadent and as Mona says it's "like the icing on the cake." Key notes include Vanilla Orchid, Tonka Absolute, Amber Woods, Musk, Brown Sugar.


"Captivate the senses with VANILLA | 28, a masterpiece of refined and cultivated nuance. A time-honored union of creamy Jasmine and rich Madagascan Vanilla Orchid draws out the sweet softness of Brazilian Tonka. Beautifully balanced oriental notes of Musk, Amber, Patchouli and Brown Sugar form the distinguished wood base of this utterly sublime scent."

"The vanilla is even higher concentration than typical parfumes, at 20% oils, so we’re giving you the highest concentration of the highest quality fragrance possible."

kayali / instagram.com

The Citrus is tantalizing and playful and includes key notes in Bergamot, Pink Grapefuit, Rose Centifolia, Musk, Oakmoss.


"A contemporary twist of innovation, CITRUS | 08 subverts olfactory expectations. Sparkling citrus notes of Italian Bergamot and Pink Grapefruit mingle with Rhubarb, Blackcurrant and Pink Pepper. Immaculate floral chords of Rose Centifolia and Rose Damascena from Bulgaria lie at its heart. A lingering veil of Musk, Tonka and mystical Oakmoss grounds the hypnotic scent in nature."

Huda Kattan explains the art of layering fragrances, "When you mix different ingredients on top of each other, you do create a more heightened sensorial experience where everything just becomes a little bit more enveloping, a little bit more sexy, a little bit more sophisticated." Sounds like this is something we all need to start doing STAT.

Master the Art of Fragrance with the Kattan sisters, below.

All four fragrances just launched today, November 16th, so be sure to check 'em out! Which scents will you be experiencing?


Kayali Fragrance for $118.

Insiders use code BIBONUS for 15% OFF

VIBs/Rouges take 20% OFF with Code ENJOY - Ends 11/19/18

Available in 4 fragrances.

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