See Why Everyone Is Raving About The "World's Most Full Coverage Foundation" | Juvia's Place I Am Magic Foundation & Concealer

Juvia's Place

Juvia's Place, the brand know for it's highly pigmented and affordable eyeshadow palettes have just launched something new and everyone's talking about! Just last fall, their products headed to Ulta stores which was major for the Indie brand and at that time, their products were only sold online. Now, they're taking the next big step by adding complexion makeup products to their growing brand.

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Meet, the I Am Magic Foundation with an inclusive range and a whopping 42 shades in eight color families and four undertones!

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The foundation is already being dubbed the "world's most fullest coverage foundation" that's longwearing with a radiant matte finish.

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Of course, there's a concealer to go with the foundation! The I Am Magic Concealer is divided into six color families and is also full coverage but is lightweight and blendable. 

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So with so many people giving their positive stamp of approvals and raving about this being the next big thing, let's see exactly what the beauty community is buzzing about, shall we?!

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DOUBLE TAP if you’re a full coverage lover  trying the NEW @juviasp...

A post shared by NikkieTutorials (@nikkietutorials) on May 21, 2019 at 3:58pm PDT

We all know how obsessed NikkiTutorials is with her full coverage products so what did she have to say about the I Am Magic Foundation? While applying the product Nikki said, "it is blending into the skin beautifully. You know usually with matte foundations it kind of like lays on top of the skin with this, it just becomes one." Matte foundation that melts into the skin, how is that even possible?! She also mentioned that "it is not exaggerating any pores" which is exactly what you'd want from a matte foundation and that it leaves a "matte veil over the skin." A skin like finish that's full coverage and leaves an almost soft focus effect to the skin - sounds like a dream! She added, "if you’re looking for a full coverage, matte veil dream, this is it!"

So if the foundation is this full coverage, what can we expect from the concealer? Nikki mentioned it's a creamy-liquid yet still full coverage and "the combo of this foundation and concealer is like perfect too because the foundation is like matte but then the concealer kind of brings back life" and you can definitely see what's she's talking about in her video review of the product as the concealer adds dimension back to the face so it doesn't fall flat. But the ultimate question is, did it top Nikki's all-time full coverage concealer?! Unfortunately, she said no, but added, "I feel if you have a drier under eye, this is (still) beautiful" she said about the new concealer from Juvia's Place.

ItsMyRayeRaye /

The gorgeous ItsMyRayeRaye also posted a video review on her channel and first applied a light layer of the I Am Magic Foundation to show that it indeed is a buildable, soft matte formula. She then adds another layer and goes on to say,  "I really love the texture and it's definitely a soft matte - it's really, really pretty and it matched me perfect."

She also used the I Am Magic Concealer and said it's "definitely full coverage, soft blur, that's pretty. It's making my skin look very like, like butter, like smooth." She preferred the peachy undertones over yellow because it helps brighten up darkness under the eyes. Always nice having a concealer that does what it's supposed to do, right?!

So how did the foundation and concealer do on her wear test? After about 4-6 hours with no touchups she mentioned she had an oily t-zone which is normal for her oily skin type but nothing too bad. After powdering on camera, she checked to see if the product caked up or creased and it didn't! "It's a pass for me, honestly, it touched up perfectly" she said.


Laura Lee used the I Am Magic Foundation in her video review and while applying it, this is what she had to say, "I honestly cannot tell you a foundation that put this much coverage, this much coverage on my face and that pea-sized amount is moving around my skin like butter. Like the foundation is not drying down really quickly, it's not thick, I can move the foundation (around)" so it definitely gives you time to apply which is nice for a matte, full coverage formula. She also said it's so full coverage it nearly covered up all her dark circles and freckles!

Laura put the I Am Magic Foundation to the ultimate wear test without any powder or touchups for 9 hours which is insane on an oily complexion! Her final verdict? "Pretty unreal, I'm not gonna lie, I'm obsessed. I think it's truly gonna be one of my favorites like I'm really into it. I really just have positive things to say."

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#okaysoo Hold ma Wig, Lemme see about these @juviasplace Foundation...

A post shared by Pam Bonsu (@_ohemaabonsu) on May 20, 2019 at 1:57pm PDT

The stunning Ohemaa Bonsu also posted a video review on the I Am Magic Foundation and the concealer and says "a little bit really does go a long way" and that the foundation is "super full coverage." She says one thing to note is to not to apply the product straight to your face or you'll ending up applying too much product. Instead, apply a tiny drop onto your hand and then slowly work the product onto your skin as needed. While applying the foundation, Ohemaa raved that "it looks freakin’ flawless" and 'it dried down beautifully, it's not white, it's not cakey."

The I Am Magic Concealer "looks amazing" she said and added it's "balancing out (the look) very well." It seems that the majority agree that because the foundation is such a high coverage matte finish, the concealer because it's not entirely just a cream, it blends nicely with the foundation. Ohemaa said, "it's very creamy but it's also a little bit fluid" which makes the blending so much easier.

Have you tried anything from Juvia's Place, yet and are you excited about the new complexion products?


Juvia's Place I am Magic Foundation 30ml for $20 - Available in 42 shades.

Juvia's Place I am Magic Concealer - 10ml for $14 - Available in 24 shades.

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